As the International Floral and Produce Association (IFPA) prepares for its Annual Global Produce & Floral Show in Atlanta, GA, from October 17-19, 2024, the excitement is already building. Among the many highlights of this year’s event is a special General Session featuring Marc Randolph, Co-Founder and first CEO of Netflix. Scheduled for Thursday, October 17, from 1:00 pm to 2:00 pm, Randolph’s talk, “That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea,” promises to be a riveting exploration of innovation and entrepreneurship.
Randolph will share the remarkable journey of Netflix’s inception—a story that began with a handful of dreamers armed with little more than a vision and a less-than-ideal concept. His session will delve into the dramatic highs and lows of Netflix’s early years, offering valuable lessons on the importance of innovation, persistence, and a relentless focus on objectives. With a deep dive into the values that drove Netflix’s success, including a rigorous approach to analytics and an unconventional corporate culture, Randolph’s insights are set to inspire and inform all who attend.
As the IFPA Show gears up, attendees can look forward to more than just Randolph’s inspiring keynote. The event will also feature a dynamic exhibition, educational sessions, and networking opportunities, making it a must-attend for anyone in the global produce and floral industry. Be sure to register and prepare for a transformative experience at this year’s show!
A Dynamic Lineup of Events
Thursday, October 17, 2024
- 8:00 AM – 8:45 AM: Kick off the day with a Networking Breakfast at the Georgia World Congress Center (GWCC), Hall C1, Level 1.
- 8:45 AM – 10:00 AM: Join IFPA CEO Cathy Burns for a General Session discussing the “State of the Industry.” This session will explore emerging innovations, consumer trends, and their implications for IFPA members and the global produce and floral community.
- 10:15 AM – 12:30 PM: The Education Festival will offer a refreshing change from traditional workshops. Attendees can engage with live speakers, explore self-guided information, and participate in casual conversations, all aimed at sparking inspiration and actionable ideas.
- 12:30 PM – 1:00 PM: Enjoy a Networking Lunch to connect with fellow industry professionals.
- 1:00 PM – 2:30 PM: Don’t miss the General Session featuring Marc Randolph, Co-Founder and first CEO of Netflix. In his talk, “That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea,” Randolph will share the compelling story of Netflix’s origins and the values that drove its success. His session will highlight innovation, persistence, and the power of focus.
- 5:00 PM – 6:00 PM: Attend the Retailer Sponsor VIP Reception at the Georgia Aquarium for an exclusive networking opportunity with sponsors, retailers, IFPA Volunteer Chairs, Board members, and their guests.
- 6:00 PM – 8:00 PM: The Welcome Reception at the Georgia Aquarium is open to those with an All Access Pass or separate registration.
Friday, October 18, 2024
- 6:00 AM – 7:30 AM: Join the “Race for a Healthier World” 5K to support the Foundation for Produce’s vision of promoting healthier lifestyles through increased fruit and vegetable access.
- 8:15 AM – 8:35 AM: Start your day with a Networking Breakfast at GWCC Hall C1, Level 1.
- 8:35 AM – 9:55 AM: The General Session titled “Key Conversations: Insights on Challenges, Opportunities, and Change Ahead” will feature Rodney McMullen, Chairman and CEO of The Kroger Co., and A.B. Stoddard, Columnist for The Bulwark and Contributor & Guest Host for Sirius XM’s POTUS Channel. This session will offer valuable perspectives on the fresh produce industry and the impact of upcoming elections on policies and trade.
- 10:00 AM – 5:00 PM: Explore the Expo, located in GWCC Halls B-C, Level 1.
- 11:00 AM – 3:30 PM: Participate in the Food Safety & Tech X-Change Sessions at the Innovation Hub, where you can engage in discussions about technology, food safety, and sustainability.
- 3:30 PM – 4:30 PM: Celebrate AgTech at the Innovation Hub, continuing the tech-focused conversations from the day.
- 5:15 PM – 6:45 PM: Attend the Community Receptions at GWCC Georgia Ballroom, Building C, Level 3, where you can network with fellow attendees.
Saturday, October 19, 2024
- 7:45 AM – 9:45 AM: Enjoy the General Session “Women’s Fresh Perspectives Breakfast: The Future of Women and Work (and Why It’s Different Than You Think)” with Reshma Saujani, Founder of Girls Who Code and Moms First. Saujani will discuss the evolving landscape for women in the workforce and advocate for systemic changes.
- 10:00 AM – 5:00 PM: The Expo continues at GWCC Halls B-C, Level 1.
- 11:00 AM – 3:30 PM: Join additional Food Safety & Tech X-Change Sessions at the Innovation Hub.
- 11:00 AM – 3:00 PM: Visit the IFPA Booth for informal discussions with subject matter experts.
For more information and to register for this exciting event, visit the IFPA’s website. Don’t miss this chance to connect with industry leaders, explore innovative solutions, and gain valuable insights at one of the year’s most anticipated industry gatherings!
