The countdown has begun for an exciting rendezvous at the Sheraton Grand at Wild Horse Pass where the International Fresh Produce Association (IFPA) will host the Consumer Connection Conference from April 29th to May 1st. Sponsored by the International Fresh Produce Association, this event aims to bring together professionals from every corner of the produce industry and beyond.
The theme for this year’s event revolves around the nexus between consumers and choices. Attendees are promised an immersive experience featuring direct-to-consumer communicators, insights from experts in consumer trends and behavior, and the opportunity to mingle with retail dietitians, foodservice tastemakers, and other influencers who shape consumer choices.
Why Attend?
The conference offers a unique opportunity to enhance insights and connections. Over three days, attendees will have the chance to improve storytelling skills, delve into the impact of AI on marketing, explore consumer behavior research, and gain rapid-fire insights on stimulating demand through flavor combinations.
Who Attends?
Expect to rub shoulders with over 200 produce marketers, industry leaders, trendsetters, and tastemakers from every point in the supply chain. Additionally, there will be 40+ consumer-facing experts from retail, foodservice, and lifestyle, nutrition, and agriculture communication and media platforms.
Key Takeaways
Here are five key takeaways attendees can expect to glean from the education lineup:
- Storytelling: Grammy award-winning singer/songwriter Jimmy Yeary will share insights into effective storytelling, emphasizing the power of emotional connection.
- Reaching Consumers with AI: Experts will explore how AI is reshaping marketing strategies and its implications for marketers and influencers.
- Unique Consumer Research: Dive deeper into consumer behavior research and learn how to leverage data for tailored consumer communications.
- Rapid Fire Consumer Insights: Discover practical tips for engaging consumers with culturally relevant content and stimulating demand through flavor combinations.
- Analysis of Healthy Reward Cards at Retail: Gain insights from retailers on the impact of healthy reward cards on sales and learn how to capitalize on this opportunity.
Event Highlights
The conference isn’t just about education; it’s also about networking and celebration. Attendees can look forward to exclusive VIP influencer networking hours, opening networking receptions, and a Plantastic Bday Bash to celebrate Have A Plant®’s fifth birthday.
With an array of speakers and panelists, including industry stalwarts like Katie Calligaro, Alex DiNovo, and Sharese Roper, the event promises to be a hub of innovation, collaboration, and celebration.
So mark your calendars and join the International Fresh Produce Association for an unforgettable experience in Phoenix, AZ, from April 29th to May 1st. It’s time to connect, learn, and celebrate the ever-evolving landscape of the onion industry and beyond.
For more information and to register, go to the event website here: The Consumer Connection Conference (freshproduce.com)
