In an exciting collaboration between Fox Packaging and renowned designer Matthew Sustaita, a distinctive and visually captivating merchandise collection has emerged, showcasing the company’s commitment to creativity and customer appreciation.
Matthew Sustaita, known for his distinct artistic vision and flair, has lent his expertise to Fox Packaging’s branded merchandise items, infusing them with a touch of modernity and style. In a recent Q&A session with Fox Packaging’s blog, Matthew provided insights into his creative process and how he seamlessly integrated his unique style with the brand’s identity.
When asked about his creative process, Matthew described his method of gathering ideas and creating mood boards to determine the aesthetic direction, all while considering client preferences and requirements. He emphasized the importance of refining designs based on client feedback to ensure a polished and adaptable final product.
Upon being introduced to the Fox brand, Matthew shared his initial impressions, noting his surprise at the substantial scale of the company despite initially perceiving it as a smaller business. He appreciated Fox Packaging’s local presence and community-oriented approach, which influenced his creative approach to the project.
The focus of the project centered around Fox Packaging’s “60 years in flexible packaging.” Matthew discussed his approach to integrating this focus into his designs, highlighting his strategy of simplifying taglines to make them more conversational and relatable to a broader audience.
During his walkthrough at Fox, Matthew captured images of machinery and computer systems, which inspired his design approach by blending modern design principles with traditional elements. His art style, primarily internet-based and digital, draws inspiration from digital design trends of the late ’90s to the early 2010s, with a strong emphasis on typography experimentation.
In his work with Fox, Matthew showcased his calligraphy skills by creating custom lettering for elements such as the Fox logo, adding a unique and harmonious mix of lettering styles to the project while maintaining the brand’s identity.
Reflecting on his artwork, Matthew expressed his central objective of establishing a unique and unmistakable artistic identity, aiming to deliver memorable and influential creative contributions to each project while sparking creativity in his clients.
Overall, the collaboration between Fox Packaging and Matthew Sustaita has resulted in a visually stunning and innovative merchandise collection that reflects Fox Packaging’s commitment to quality and creativity.
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