Third-generation Vidalia Onion grower G&R Farms in Glenville, GA, recently announced its partnership with the American Cornhole Organization (ACO) for a promotion that includes the release of “Acing Summer Flavors” cookbook and an online showcase of athlete profiles at ACO’s Go the Distance Festival.
Go the Distance will be the promo’s culmination and will be held in August at the Field of Dreams in Dyersville, IA.
When asked about the partnership, G&R CEO Blake Dasher said, “Vidalia Onions are an iconic flavor part of many summer and early fall dining occasions like backyard BBQ’s, picnics, everyday grilling, summer holidays and tailgating.”
Blake added, “When we thought about our favorite summertime gatherings, cornhole was always a part of the festivities for some extra fun and friendly competition.”
G&R reported that “according to recent data, cornhole was among the top two most popular sports played by Americans in 2022, reaching across all demographics with casual and competitive leagues. In fact, the ACO reports almost 4,000 ranked players and more than 500 point-earning regional tournaments per month.”
Moreover, the G&R release said, “The sport gets millions of online and social media views as fans tune in to watch athlete, sport and tournament content.”
The new cookbook collaboration features 12 sweet onion recipes as well as “tips and tricks for outdoor entertaining, and a few notes to improve your cornhole skills. The cookbook is available for download here just in time for Memorial Day, the unofficial summer kick off.}
“We are so excited to partner with G&R Farms and make their Vidalia onions the official sweet onion of the ACO,” said Frank Geers, CEO of American Cornhole Organization.
Geers continued, “Cornhole is a sport for everyone, steeped in family, fun, and friendship and there is no better way to bring everyone together than with food and an onion that’s known throughout the U.S.”
The G&R release also noted that in addition to the ACO partnership, “G&R remains steadfast in its dedication to the Growing America’s Farmers program, providing grants and scholarships to FFA students nationwide. Promotions are underway in 2023 regional and national retailers. The program has raised and disbursed more than $350,000 in scholarships to the next generation of farmers and G&R is aiming to break records again this year.”
Blake Dasher concluded, “At G&R Farms we’re committed to creating tools and opportunities that help our partners drive more onion sales and help consumers enjoy more consumption occasions. With great product, new packaging, new promotions, and a connection to community, we are ready for a great season.”