Our friends at G&R Farms in Glennville, GA, are celebrating the company’s 75th anniversary with a new consumer marketing campaign that will kick off in September.
The campaign will promote both the Dasher family heritage and G&R’s sweet onions from Peru, drawing from the family’s rich history as well as its commitment to sustainability through the Rainforest Alliance Certified Peruvian Sweet Onion crop.
Included in the promotional efforts are a newly design bin, POS materials, public relations and social media activities. A downloadable favorite family recipes booklet will be featured on Facebook, along with weekly giveaways. And historical family photos and video footage will be displayed across all social media channels educating consumers about the company’s history and heritage.
The story is a great one: G&R Farms began as a small family farm in 1945 owned by Walter L. Dasher. From its humble roots, the organization has evolved across four generations and expanded to include over 5,000 acres that encompass several commodities with a primary focus on sweet onions.
“We’ve been growing, packing, marketing and shipping sweet onions for nearly seven decades,” said Walt Dasher, G&R Farms’ Vice President.
He continued, “My grandfather was one of the original pioneers that helped with the development and growth of Vidalia® onions. We’re continuing this tradition as we focus on perfecting the quality and flavor of our year-round onions while doing our part to protect the environment.”
G&R Farms began importing sweet onions from Peru in July this year due to a shortened Vidalia season. The company started shipping a small supply of onions from Peru in 2009, and in just 10 years it grew to over 44 million pounds.
“We’ve continued to incorporate our strict quality-control standards into our Peruvian sweet onion program, which has resulted in such high-demand and consistent, premium quality,” Walt said, “ But we’re most proud to display the Rainforest Alliance logo on our bin, POS and packaging which lets shoppers know our family farm is dedicated to sustainability and ensuring the health and well-being of our farmworkers in Peru.”
The Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity and promote the rights and welfare of workers, their families and communities. Farms that meet comprehensive standards for sustainability earn the Rainforest Alliance Certified™ seal.
Walt added, “Although, much has changed over the years, the cornerstone of our business, which is rooted in honesty and integrity, has remained the same. We’re proud of this legacy as we look forward to an even brighter future.”
For more information visit www.grfarmsvidaliaonions.com.
