Third-generation Vidalia grower G&R Farms in Glennville, GA, announced the debut of its redesigned packaging to coincide with the start of the 2023 Vidalia onion season, aiming “to
highlight the premium essence of their Vidalia onions and support retailers with increased sales.”
A company release said, “The redesign presents an illustrated and fresh feel donning a striking new color palette, with an art-like aesthetic. The packaging also continues to share valuable consumer information, and rich company history.”
Consumers are flooded with new brands and products each day, “and G&R Farms set a goal to look different and unexpected in the traditional onion set and create an impulse moment that gets consumers to stop, look and ultimately purchase,” the release said.
G&R CEO, Blake Dasher said, “At G&R, we might be a traditional company, but we also are dedicated to innovation in all areas of our business, including marketing. We want to stay relevant and meet our customers where they are. We know our packaging is a break from the industry norm, but we also believe it strikes a softer visual brand look that appeals to a broad range of shoppers.”
He concluded, “As the Vidalia season gets underway and consumers get ready for their first bite of the onions they ask for by name, it’s only fitting that our new brand is there to greet them.”
The new brand look will be available on all package sizes for both conventional and organic Vidalia onions and will also be available year-round on Peruvian onions starting in the fall.