Innovative and, yes, fresh, the 2020 United Fresh show goes LIVE! June 15-19, with an impressive line-up of sessions and exhibitors. A preview and schedule of events can be found at https://info.unitedfresh.org/hubfs/United%20Fresh%20Live%20Spring%20Preview_5.28.pdf.
The virtual show is the result of COVID-19, with United Fresh responding to the nationwide quarantine both quickly and effectively. By regrouping and changing its June convention and expo in San Diego to a digital show that’s free and accessible to anyone with internet capabilities, United Fresh has established some groundbreaking footsteps.
Registration was still being handled as of June 10 at https://info.unitedfresh.org/en/united-fresh-2020-live-registration-0-0?__hstc=10925803.9889afb9dc6e967f1e906f1962a8e6bb.1591116526135.1591122231211.1591128104554.3&__hssc=10925803.5.1591128104554&__hsfp=558735220.
And, in a manner befitting the produce industry, dozens of substantive forums, educational sessions and networking opportunities are capped off by and a great closing session that brings together key staff and officers of five leading produce associations on Friday, June 19. This group will share its common “vision for the future of our global produce industry,” the United site notes.
United Fresh’s Chairman Michael Muzyk of Baldor Specialty Foods and United President & CEO Tom Stenzel will be joined by Western Growers Chairman Ryan Talley, Talley Farms, and President & CEO Dave Puglia; Produce Marketing Association Chairman Joe Don Zetzsche, HEB, and CEO Cathy Burns; Canadian Produce Marketing Association Chairman Davis Yung, Fresh Direct Produce Ltd., and President Ron Lemaire; and Freshfel Europe Chairman Stephan Weist, REWE Group, and General Delegate Philippe Binard.
Among the 212 virtual exhibitors registered as of June 10, onions are well represented with shippers and supply companies from across the country taking part. You can check the list at https://www.unitedfreshlive.org/uf20/Public/Content.aspx?ID=5109&sortMenu=104002.