A brand new look and feel for Peri & Sons Farms Sweetie Sweet Premium and Organic onions is rolling out this fall, developed for a more aware consumer base that includes the upwardly mobile Millennial generation.
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According to Peri Director of Marketing/Customer Relations Teri Gibson, consumers are becoming increasingly discerning, wanting to know the wheres-and-from-whences of their food.
“Consumers, especially Millennials, read labels and research products more than ever,” Gibson said. “They are interested in knowing more about the health benefits of the product and in knowing more about the company behind the product.”
She said not only do today’s consumers “want their purchases to be good for them, but [they also want the purchases to be] good for the community and good for the environment.” Gibson explained, “Our new package gives consumers of all ages the information they need, in a fun and engaging way, to make the right choice for themselves and their family.”
Sweetie Sweets are coming out of Nevada now, and Jessica Peri said on Sept. 20 that onion harvest in that growing area was almost complete.
“We are shipping everything now, a full line of conventional and organic onions from two packing lines in Yerington,” she said.
Noting the full range of market segments covered by Peri & Sons, Jessica commented, “Our business is very diverse, as are our offerings. You name it, we pack it, and at times it can seem overwhelming.”
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Fall, she continued, can be a challenging period, and many growers find themselves with “more onions than we have storage for – so we fill, empty, repeat.” Jessica said Peri has expanded its storage to 61 buildings “and still have plans for additional crate storages.”
Transportation prices continue to be elevated, but she noted, “Truck capacity to most areas has been good, although some areas are more challenging than others.”
Looking ahead to when the onions have all been brought into storage, Jessica said, “Hopefully we can take a breather.”
Sweet Onions, Full Field Harvested
