So we were noodling around to see what’s new in the big world of food, and we came across the debut of RoboBurger, a robotic burger chef, that was launched March 25 at the Newport Centre mall in Jersey City, NJ.
You can read more about RoboBurger at https://www.prnewswire.com/news-releases/roboburger-the-worlds-first-robot-burger-chef-in-a-vending-machine-format-launches-nationally-301508246.html
And while we love techy stuff, we immediately thought to ourselves: “Wait a minute. Hold on. Something’s not right.” We know where the beef is with RoboBurger, and we love a sizzling burger on a toasty bun in six minutes.
But where are the onions?
The RoboBurger announcement said, “This restaurant in miniature cooks restaurant-quality freshly grilled burgers from scratch, and it will soon be heading to airports, malls, colleges, offices, factories, and military bases across the country.”
With burgers available 24/7, “RoboBurger is like having a personal chef for 6 minutes, that dedicates all its attention to making YOUR burger, with the perfectly grilled patty, and a crispy, fresh toasted bun. RoboBurger has the fastest grill to hand technology in the industry. You can get a fresh, piping hot burger, right off the grill, 30 seconds after it’s ready. That’s our secret to excellent taste.”
And the story said, “The robot uses a five-step cooking process similar to what chefs use in quick service restaurants. The robo-chef grills the patty, toasts the bun, dispenses the selected condiments, assembles the burger, and delivers it piping hot in about six minutes, for only $6.99.”
Very cool. Great idea. We just need to know for sure, however, that onions are in the mix.
The story said that RoboBurger “is the first hot food vending machine approved at the gold food standard for safety by the National Sanitary Foundation at the standard NSF/ANSI 25.”
And RoboBurger co-founder/CED Audley Wilson said, “I started RoboBurger in my garage 17 years ago, and now there couldn’t be a better time to bring it to life and have everyone experience it. RoboBurger gives everyone freshly grilled, delicious burgers – while ensuring a safe, contactless experience. RoboBurger always comes out piping hot and is never pre-cooked and kept warm.”
The company itself was founded in 2019 and “is the world’s first fully autonomous robotic burger chef that creates restaurant-quality burgers from scratch.
Headquartered in Newark, NJ, the minority-owned business (MBE) is led by CEO and Partner Audley Wilson, CTO and Partner Dan Braido and CMO and Partner Andy Siegel.