Reidsville, GA (October 4th, 2022) – Shuman Farms in Reidsville, GA, announced on Oct. 4 its NIL brand partnership with University of Georgia quarterback Stetson Bennett.
The partnership is the first of kind in the produce industry, with a focus on game-day tailgating. Bennett will promote Shuman Farms and its premium sweet onions on his social media channels, the organization’s digital platforms, and on in-store point of sale materials.
“Sweet onions are sweet, mild, and versatile, making them the perfect staple at any tailgate,” said Shuman Farms President/CEO John Shuman. “We know consumers use them to top their burgers, brats, and hot dogs. They are also great in dips and of course make the most delicious onion rings.”
The popularity of onions and that of Stetson Bennett mesh perfectly. With an impressive list of successes that began as a walk-on and led to Offensive MVP of the College Football Playoff National Championship, Stetson led Georgia to its first national title in 41 years. He threw for 2,862 yards, 29 touchdowns, and finished the season top five in passing efficiency, yards per completion and yards per pass attempt.
Bennett’s remarkable story of perseverance and his infectious personality have made him one of the most popular players in the country. This year, Stetson is in the top 10 of all college quarterbacks for passing yards, completion percentage, and yards per attempt while leading his team to an undefeated record.
“We are so impressed with Stetson’s hard work and determination that have led to his success on and off the football field,” John Shuman said. “He also grew up in South Georgia, not too far from where we are in Reidsville, so we thought it was a natural fit to partner with him.”
Shuman Farms’ partnership with Bennett will continue throughout the college football season.
“We’re looking forward to watching Stetson this season and are thrilled to have this opportunity to work with him,” Shuman concluded.
For more information about Shuman Farms and Stetson Bennett’s partnership, visit shumanfarmsga.com/tailgating.
