The USDA Specialty Crops News Division posted figures and graphs in an April 21 release showing onions have been receiving ad attention recently. However, the numbers are down from 2022 as well as from earlier this year.
The release said, “Well-known varieties of sweet onions from Georgia, Texas, Hawaii, and Peru received plenty of attention in ads this week (4/15-4/27). The timing of their arrival in stores is perfect for the beginning of grilling season around the country.”
And, the AMS continued, “Zucchini, asparagus, pineapples, eggplant, and bell peppers partnered up with onions to showcase a variety of grilling favorites.”
While consumers are being drawn to locally grown and new crop items, the ad numbers have dropped from last year, the AMS noted.
“Total ad numbers this week were 224,764, an18 percent decrease from last week’s total of 272,627. The total for the same week last year was 17 percent higher than for this year. The total number of ads broken out by commodity groups: fruit 116,279 (52 percent of all ads), onions and potatoes 19,989 (9 percent), vegetables 84,692 (38 percent), herbs 659, ornamentals 1,154, and hemp 1,991. The number of ads for organic produce was 36,657, 16 percent of total ads.
Download the complete PDF here. https://onionbusiness.com/wp-content/uploads/2023/04/USDA-Retail_Promo.pdf