Two powerhouse Texas produce organizations, the Texas International Produce Association and the Houston Fresh Fruit & Vegetable Association, announced this week a strategic partnership “aimed at fortifying and enhancing the produce industry in Texas.”
With an objective of “unifying the voice of fruit and vegetable businesses in Texas, while supporting the advancement of those businesses specifically in the Houston-region,” the new alliance will be working on issues “such as infrastructure needs at the maritime ports and roadways, increasing consumption in a diverse socio-economic region, and bringing together the industry members for regular engagements and networking opportunities, thus ensuring the association is meeting their needs.”
A press release from TIPA said as an advocate for the region’s produce industry, it “has a long-standing commitment to supporting members throughout the supply chain and fostering market opportunities both domestically and internationally. With its extensive network and industry knowledge, TIPA plays a pivotal role in shaping policies, facilitating trade, and promoting the highest quality and safety standards.”
The release said, “Similarly, HFFVA has earned a reputation as a trusted voice and resource for the fresh fruit and vegetable community in the Houston area. Through its initiatives, events, and advocacy efforts, HFFVA champions the interests of local handlers, distributors, retailers, and industry partners while promoting consumer awareness and engagement.”
TIPA and HFFVA as partners “will leverage their respective strengths to address common challenges, explore new opportunities, and drive positive change within the region’s produce industry.:
The release said the partnership aims to:
· Enhance market access and ensure competitiveness for fresh produce
· Foster innovation and sustainability across the supply chain
· Provide valuable resources, training, and support for industry stakeholders
· Advocate for policies that promote a vibrant and resilient produce industry
· Promote consumer education and awareness about the benefits of fresh fruits and vegetables
TIPA President/CEO Dante Galeazzi said, “We are thrilled to partner with the Houston Fresh Fruit & Vegetable Association to strengthen our collective efforts in supporting the vibrant produce industry in Texas. Together, we will work tirelessly to grow the industry in our great state while bringing the same excellence, innovation, and value to the members of the Houston community that TIPA has brought to other parts of the state.”
“This partnership represents a significant milestone in our ongoing commitment to serve the fresh produce community in the Houston area and beyond,” said Mayra Vasquez, business development and sales at Latin Specialties and former HFFVA board member. “By collaborating with TIPA, we can amplify our impact, expand our reach, and create greater opportunities for growth and success for all stakeholders.”
The release concluded, “The partnership between TIPA and HFFVA underscores the importance of collaboration and unity in driving positive change and advancing the prosperity of the produce industry. Together, they are poised to make a lasting impact on the Texas produce landscape and beyond.”
