The good folks at United Fresh have once again pivoted and come up with a great, cohesive virtual approach to their 2021 convention, which was recently canceled due to COVID restrictions in place at the Los Angeles Convention Center.
For registration and agenda info, go to https://www.unitedfresh.org/events-programs/united-fresh-reimagine-connections-reimagine-conversations/reimagine-conversations-schedule-of-events/.
Reimagine Conversations is a month-long, 25-session online series delivering a fresh outlook, fresh ideas and fresh connections that will run from June 1-30.
Kicking off Tuesday, June 1, the series consists of five distinct tracks of sessions, “including both education and group discussions to foster discovery, present new ideas and develop new relationships across all channels of the produce supply chain.”
The five unique tracks address issues “critical to the success of our supply chain today,” specifically:
- Produce 101: An Orientation to the Fresh Produce Supply Chain
- Marketing as Key to Increasing Sales
- Top-to-Top Retail-Foodservice Dialogues for Success
- Key Issues Driving Produce Safety
- Overcoming Supply Chain Challenges to Profitability
And the 25 sessions split among the tracks tackle topics that range from “Changing Opportunities in Experiential Marketing” and “The Future of Produce Wholesaling and Distribution” to “Where Does Technology and Innovation Fit?” and “Transportation of the Future.” The agenda has been designed so that sessions do not run concurrently, allowing participants to engage in any and all.
There are sponsorship opportunities available as well.
For more information, contact Amanda Griffin, Vice President, Education & Program Management at 202.303.3412.