Featured image: Previous year’s Viva Fresh expo activities in the Volm Companies and JR Produce Supply Booth, with Rich Rice – Volm, Rocco Fasano – JR Produce Supply, Mike Harris – Lone Star Citrus, Jordan Mach – Volm, photo courtesy of Volm Companies
The anticipation is building as the 2024 Viva Fresh Expo approaches. It promises a vibrant showcase of the best in the produce industry alongside exciting opportunities to explore the dynamic city of Houston. Organized by the Texas International Produce Association (TIPA), this year’s event is set to dazzle attendees with a lineup of engaging special events designed to foster networking, education, and unforgettable experiences.
The Viva Fresh Expo has long been recognized as one of the premier regional shows for the onion industry, drawing growers, shippers, and businesses that serve them. Volm Companies is a key sponsor of this year’s event, and OnionBusiness.com recently had the pleasure of connecting with Director of Marketing, Marsha Pozza about this year’s Viva Fresh event. She expressed the company’s enthusiasm for supporting the needs of Texas fresh produce customers, saying, “Volm and our partners JR Produce Supply are honored to sponsor this year’s Viva Fresh Open and the Viva Fresh Expo. We’re “teeing up” now to ensure we bring our A-team and our A-game to support the needs of our Texas fresh produce customers.” Volm will be exhibiting in booth 406 this year.
Other onion industry sponsors include The Onion House, Primo Trading Service, and Fox Packaging. On the Expo floor, there are plenty of opportunities to visit with onion growers, shippers, and vendors. Access the Exhibitor’s List here.
Among the highlights of this year’s expo are three special events curated to immerse attendees in the vibrant culture and offerings of Houston. The Let’s Brew Tour, sponsored by SunFed and Premier Produce, invites participants to explore two leading breweries in Houston’s craft beer scene – Saint Arnold Brewing Company and Karbach Brewing. This adventure promises a taste of top-notch brews against the backdrop of Space City’s energetic atmosphere.
For baseball and produce enthusiasts alike, the Astros Reception at Minute Maid Park offers an exclusive networking opportunity at the home of the Houston Astros. Hosted by TIPA and FullTilt Marketing, this reception provides behind-the-scenes access to the iconic ballpark, creating lasting memories against the backdrop of America’s favorite pastime.
Highlighting the expo’s commitment to diversity and empowerment, the In Bloom Women in Produce Reception offers a space for female industry leaders to connect, collaborate, and flourish. Sponsored by Pure Flavor and chaired by Michelle Cortez, this event celebrates the spirit of camaraderie and excellence within the produce industry.
Dante Galeazzi, CEO and president of TIPA, expressed excitement about the diverse experiences awaiting attendees, emphasizing the organization’s dedication to showcasing Houston’s vibrant culture. Attendees can register for these events during Viva Fresh Expo registration or by contacting info@texipa.org. With limited space available, interested participants are encouraged to secure their spots early to ensure they don’t miss out on these unforgettable opportunities.
As the 2024 Viva Fresh Expo approaches, anticipation is running high for an event that promises to unite industry leaders, celebrate innovation, and create lasting memories in the heart of Houston.
Registration for the events is now open and filling fast, and space is limited. Attendees can register for any or all of these events either during Viva Fresh Expo registration or by contacting info@texipa.org. Don’t miss out on these incredible opportunities to network, team build, and create memories at the 2024 Viva Fresh Expo! Learn more and find registration information here.
