The Vidalia Onion Committee announced on July 24 a new summer 2023 partnership with Certified Angus Beef for a social media series aimed at “helping at-home chefs level-up their grilling” a VOC release said.
“Vidalia onion fans and Certified Angus Beef ® brand enthusiasts can expect delicious recipes and grilling inspiration to impress any crowd,” the release added.
The social media content series will focus on the unique, sweet flavor of Vidalia onions and “tap into the desire to discover new recipes that take the outdoor grilling experience to the next level,” the VOC said. “The Certified Angus Beef chef team is creating three videos with stunning open-fire visuals incorporating Vidalia onions into the best beef recipes. The first recipe, now live on Instagram, is a modern take on steak + eggs: a hash made from Certified Angus Beef ® ground beef with sweet Vidalia onions and savory herby eggs.”
VOC Chairman Cliff Riner said, “We’re thrilled to partner with Certified Angus Beef this summer to create these videos showing delicious ways to use Vidalia onions while they’re in season. We have two premium brands that are wanting to bring the best to consumers seeking out quality and inspiration, which is what made this partnership a natural fit. We always aim to showcase different ways to cook with Vidalia’s when they’re available, so we’re excited to launch the new series.”
Tracey Erickson, senior executive vice president of marketing at Certified Angus Beef, commented, “This is an exciting summer grilling partnership. Here at Certified Angus Beef, we’re all about finding ways to inspire and elevate every meal and every moment with the best beef. Showcasing mouthwatering recipes with Vidalia onions is a great way to inspire the best at-home chefs and enjoy every bite this grilling season.”
Vidalia onions are available between mid-April through early September. Sweet and versatile, Vidalias complement almost any dish from mains to soups and salads and even desserts, and they are grown in 20 South Georgia counties. The region’s unique combination of weather, water and soil is what gives Vidalias their sweet taste, and consumers can find Vidalia onions across the United States and in most of Canada.
To view the social media content series, follow Certified Angus Beef on Instagram, Facebook and TikTok. For more information on Vidalia onions, visit vidaliaonion.org and follow the Vidalia Onion Committee on Instagram, Facebook and TikTok.
