Great news out of the Great State of Texas last week, with the Texas International Produce Association announcing 2021’s Viva Fresh will combine both in-person and virtual elements for a March event.
“We are pleased to announce that after much research, discussion, and due diligence that the 2021 Viva Fresh Produce Expo will proceed ahead as a hybrid event to include both in-person and virtual components that offer solutions for all attendees,” TIPA President and CEO Dante Galeazzi said.
“The hybrid-model will provide in-person elements similar to the traditional Viva Fresh Produce Expo,” Dante continued, noting the popular tradeshow, golf tournament, reception and buyer speed meetings will all take place at the Gaylord Texan Resort in Grapevine on March 26 and 27. Grapevine is 5.5 miles from DFW Airport, for travel convenience.
And the virtual elements will include the Clean Eating Challenge, In Bloom, Aggies-for-Fresh and educational forums that will take place before, during and after the show.
“Further, the show will become more exclusive than previous Viva Fresh events as we will also be limiting the number of attendees per company as part of the new safety protocols,” Dante said.
“The reality of the decision to move forward with a hybrid-model was not taken lightly, and we recognize and respect the choices and challenges before our attendees. Following months of internal discussions and planning, as well as extensive polling of exhibitors and retail-foodservice attendees, our findings suggested there was not only the ability but also a strong preference to move forward with certain in-person experiences – with an emphasis on safety – yet balancing the concerns of today’s world by providing content and engagement opportunities in the on-line space as well.”
We will be sharing more information and details in the very near future, including new lists of the events happening on-line and in-person, sponsorship opportunities, safety features and protocols, exhibitor information, registration, hotel bookings, and more. Please be sure to check http://www.vivafreshexpo.com/ often for updates and keep your eyes peeled to your email inboxes for future notices.