A bright spot in year 2020 came with the 75th anniversary of G&R Farms in Glennville, GA, as the multi-generational family operation updated its brand image and rolled out a new logo. According to G&R Vice President Walt Dasher, the move is “part of a new strategic direction to elevate the company’s identity as a leading supplier of sweet onions.”
Walt said recently, “As we celebrated our 75th anniversary, we felt it was time for a change, and so we went through a rigorous strategic planning process. As a result, we’re excited to introduce this logo and brand image which is a first step in our company’s new direction.” He added that the “consumer-friendly logo design pays homage to our passion for sweet onions and our connection to the land as growers.”
Now in its third generation, G&R Farms started out in Southeast Georgia in 1945 as a small farm. Today it encompasses more than 5,000 acres, growing several crops while keeping its main focus on sweet onions. As a grower/packer/shipper/marketer of sweet onions for 75 years, the company is fully dedicated to “providing consistent quality year-round while perfecting the quality and flavor of sweet onions through research and development.”
As part of its rebranding, G&R Farms is developing new bag and box packaging, merchandising displays and a new website. “We’re also excited to also be introducing seasonal marketing promotions throughout the year,” Walt said. “Our marketing efforts will be focused on engaging with consumers both instore and online to assist our retail partners in maximizing their sweet onion sales.”
A Gold Sponsor of PMA’s Virtual Fresh Summit next week, G&R Farms will use the virtual event to review its marketing plans with retailers, Walt said. “With more buyers attending this year due to the virtual platform, we felt it was a great opportunity to educate retailers on our new strategic direction and marketing programs.”
For more information visit www.grfarmsvidaliaonions.com.