Yerington, NV-based Peri & Sons Farms has been a stalwart supporter of the PINK Breast Cancer Awareness promotion during the month of October since 2010. This year the tradition continues with Peri’s standout bright pink packaging, printed and digital tips for a healthy lifestyle AND links to multiple opportunities for others to join the cause.
On the landing page http://periandsons.com/giving_back/, visitors can choose among six worthy recipients, and the charity with the most votes will receive the company’s annual donation. The choices are Breast Cancer Connections, Living Beyond Breast Cancer, Susan G. Komen for the Cure, Breast Cancer Research Foundation, The Rose and the National Breast Cancer Foundation.
Past recipients of the annual donation include the National Breast Cancer Foundation, Susan G. Komen Northern Nevada and Breast Cancer Research Foundation.
According to the site, Peri & Sons considers the annual PINK Breast Cancer Awareness promotion to be a “great way for us to help spread the word about breast cancer research and prevention.” And the site said, “In our own little way, we wanted to heighten awareness for the research being done to find a cure for breast cancer, but we also wanted to promote prevention through healthy eating habits.”
Once again the promotion packaging which is available in October and upon request features consumer-engagement aspects, including a QR code that leads to the giving back landing page. The page itself has recipes developed by cancer specialist and wellness cookbook author Rebecca Katz.
In addition to the great site content, consumers who vote will receive a “thank you” gift from Peri & Sons.
The site says, “We embrace the idea of healthy food being an important part of any cancer-fighting program and the concept that eating healthy is an important way to help prevent cancer and extend lifespan. And we are proud to continue teaming up with Rebecca Katz, MS, a chef, author and educator, who has been creating wonderful recipes for those battling the side effects of cancer treatment and for those looking to extend their lives through healthful eating.” A link is provided to the Katz site, www.rebeccakatz.com.
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