With its El Centro, CA, deal underway and Firebaugh up next, Nevada-based Peri & Sons is touting its new crop season and increased organic production with “Go Organic” incentive program for retail and wholesale partners.
Jessica Peri told OnionBusiness the new promo is particularly suited to 2018 with the return to organic acreage in Firebaugh, where a newly constructed finished product room is adding to efficiency.
“We want to get the word out and let our customers know,” she said. The promo includes great T-shirts with the “Go Organic/OnionExpress” message. The new campaign will launch in early May and run through August, and while it’s customer-based now, Jessica said, “We’re looking at expanding it to include consumers.”
In addition to the incentive program, Peri & Sons continues to work the organic angle with innovative packaging and messaging, including its Organic Singles one-onion bag and its Sweetie Sweet program that kicks off in July and runs into December.
The Single has gotten good response from consumers wanting a bagged onion but not inclined to buying a big package – Millennials are a good example.
And Jessica noted the increase in organic production out of Nevada, which started with five acres 2016 and increased exponentially.
With no shortage of news, Jessica also touted the BBQ Bloomer campaign for super colossals that will get going in mid-May and run through the barbecue season, and she said Peri & Sons will have the new Sunions tearless onions available in late November/early December, shipping into spring 2019.
“And we have a new ‘Healthy Value’ label for all our commercial grade and pre-pack,” Jessica said. “It’s really growing and could apply to organics this year.”