Kevin Stanger, president of Wada Farms Marketing Group, is taking his company’s message to the masses at this year’s PMA Fresh Summit in Orlando. Kevin told OnionBusiness.com the theme of Wada’s 20×40-foot Booth 773 is “Game Changing Grower,” and to drive that point home the exhibit will have not only interactive displays on iPads and TVs but also live plants of the products sold by the Idaho Falls-based onion and potato grower/shipper.
“We’re excited about our new booth this year,” Stanger said, noting it “will have an open look with the interactive displays.”
Wada’s potatoes, onions and sweet potatoes will be front and center, he said, and the booth will have meeting space for visitors to chat with the sales team.
In addition to Stanger, others who will be on hand to meet with attendees at the Oct. 15 and 16 exposition in the Orange County Convention Center in Orlando are Joe Esta, vice president of sales; Den Josephson, sales director; Dave Barton, sales; Dominic Carnazzo, sales; Jeff Scramlin, sweet potato sales; Eric Johnson, Wada logistics coordinator; Eric Beck, marketing director; and Taylor Knott, assistant sales.
The show, which draws tens of thousands annually, has a scope and breadth that appeals to the entire produce industry. Kevin said from the Wada perspective, “PMA gives us a great opportunity to see many customers in one spot and to launch new products and kick ideas around with a multiple source of customers. As with all the shows we attend, our goal is to continue growth with our current customers and hopefully find new ones.”