On the heels of its successful “How to Speak Southern” campaign that tickled the nation’s funny bone two years ago, Shuman Produce in Vie-DAY-yuh, GA, has launched the second installment, “How to Speak Southern 2.0.”
In a recent release from the Real Sweet folks, we were told, “This social media-driven promotion, which runs through June 30, is aimed at educating consumers on the uniqueness of Vidalia onions while also highlighting some of Shuman Produce’s favorite true Southernisms. How to Speak Southern 2.0 combines a quiz, recipe videos and Vidalia onion facts to engage consumers in the story behind Vidalia onions.”
What’s more, “Consumers are interested in learning more about where and how their produce is grown. Vidalia onions are extremely unique in that they can only be grown in a 20-county region in Southeast Georgia and are only available a few months out of the year. This promotion is a great way for us to share our story and build excitement around RealSweet® Vidalia® onions,” said John Shuman, President of Shuman Produce. “The goal of this campaign is to increase brand awareness and incremental sales associated with Vidalia sweet onions,” added Shuman.
The highlight of this campaign is the quiz, which tests Yankees’ and Others’ knowledge of phrases used throughout the Southeastern United States. After taking the quiz, consumers can enter to win weekly giveaways along with the grand prize – a Big Green Egg grill that combines two pillars of life, grilling season and Vidalia onions. The quiz is housed on a dedicated campaign website and URL that contains engaging and informative content such as delicious summer recipes featuring Chef & The Fatman, personal farmer profiles, informative Vidalia onion facts and a sign-up for the RealSweet® consumer newsletter.
“Shuman Produce is excited about the potential of this promotion. After tremendous success in 2015, we expect our social media followers to engage all season long,” said Susannah Lanier, Marketing Coordinator of Shuman Produce.
To test your own Southern knowledge and learn more about RealSweet Vidalia onions, visit www.howtospeaksouthern.realsweet.com.
